The development of the old Sky headquarters into executive apartments across four buildings on Brentford’s Golden Mile.
The brand identity reflects the young user end market. The concept of ‘iconnecting’ references the prime location to the city and also the app provided to the concierge service including an app enabling residents to connect with each other. The sociable hub element is key to this exciting design.
Extensive hoarding, window graphics and directional signage provided powerful impact especially for the launch event.
